I worked with Clinique’s global team on a very inspiring brand activation for its stellar Moisture Surge 100.

We partnered with 5 amazing female explorers from all over the world who are determined to shatter glass ceilings and conquer new heights. And while they’re at it, Clinique will help them conquer dry skin too.

A social media campaign that will run through all of 2022 and take hydration to the ends of the earth. Literally.

The basic premise of this project was giving the at-home peel a good name. And this one already had it: Clinique’s clarifying do-over peel.

I had the chance to work on this launch from scratch. Developing a whole integrated campaign based on a simple concept: your skin is up for a big comeback.

Out with the dull. In with the fresh. Skin cells, that is.

Being able to switch back and forth between two languages and two cultures is awesome.

And it came in handy when Clinique asked me to work along their global ambassador, actress Melissa Barrera on three different social media projects.

Clinique is championing inclusivity in everything they do. From developing skincare solutions adapted to every skin type, race and age to changing the conversation with consumers. Just look at their Insta feed and you’ll find a post in Spanish is never a one-off.

Happy to make beauty even more diverse everyday with my work.

When life throws you a curveball (a makeup curveball that is), you’ve got to be ready.

For the launch of Neutrogena Makeup Remover Singles we created a series of very cinematic stories where a little wipe literally saves the day.

This campaign ran on both  YouTube and Facebook and had amazing recall and brand lift results.

It unfolded beautifully.

A lot can happen in one week.

Suddenly, your life can turn upside down. Kids grow taller almost overnight. You may find a new love. And why not, you can even make wrinkles go away.

This was the big idea behind Neutrogena Rapid Wrinkle Repair’s new campaign.

With a little help of our friends Nicole Kidman and Jennifer Garner, we took a peek into their lives and showed a more human, down-to-earth side to anti-aging.

One week after the fully integrated campaign went live, products started to fly off the shelves.

The challenge: Pantene Expert had to be launched all over Latin America with a bang. But right before releasing a campaign on TV, consumers needed to be educated about hair aging via social media. This teaser video started it all. Featuring Gisele Bündchen, it was launched on Facebook and YouTube weeks ahead the official campaign airing. In Brazil only, it gathered an impressive 600k views in just days. A fun way to create conversations around hair and aging.

Who hasn’t committed a “skin sin” at some point in their life?

This was the central idea around new Neutrogena Bright Boost’s launching campaign on TV and social media. Through fun situations we showed to all those unrepentant sinners there’s finally some skin redemption.

Our relationship with sunscreen is somehow complicated. While it protects our skin from those harmful UV rays (something to be extremely thankful for), it's not exactly something we love to wear. The stickiness, the oiliness… the awful white cast!

For the launch of Neutrogena Hydro Boost Sun we wanted to show everything this sunscreen is not. And we did it with a fully integrated campaign that included Facebook in-feed ads, Instagram stories, e-billboard, print ads and organic social posts.

Meet the most un-sunscreeny, sunscreen ever.

For the re-launch of Hydro Boost, Neutrogena's number one skin hydrator, we asked
Kerry Washington what things she would never, ever run dry of. Which, by the way, was the theme of campaign.

We wanted to keep a natural, real feel but at the same time show the Neutrogena science in a beautiful, arresting way.

Kerry let us take a peek into her life. And even used her Instagram account to give "Never run dry of" a boost of fame.

Beware of babies. Those cute and cuddly little creatures have a reckless side not everyone is aware of (except well, their own parents). In this fun Facebook and Instagram campaign for Aveeno Baby we exposed those rambunctious troublemakers and their not-so-sensitive ways. Except when it comes to their skin.

Hydro Boost is not just Neutrogena’s top selling moisturizer. It’s reached legendary status among skin-obsessed consumers. For such an iconic hydrator, we developed an iconic campaign using simple GIF’s to highlight each one of its many skin-quenching benefits. It ran everywhere, from digital billboards, Instagram posts and special GIPHY takeover activations. Simple, beautiful and oh so hydrating.

Lancôme is such an iconic brand. I was lucky to work on this account in different projects that went from skincare to makeup. I learned so much about crafting beautiful ads as well as taking care of every precious detail. I also had a deep immersion in the history and legacy of this 80 year old Parisian brand. Seeing my work featuring Lupita Nyong'o published in the pages of Vanity Fair and Vogue was not too shabby either.

The Caribbean Tourism Organization wanted a social platform to promote all its 33 participating paradisiacal country members. That was a challenge in itself, since each destination had a distinctive personality, very different from each other. Yet somehow they needed a unified image. Time for a playful solution…

Success might seem easy, but it’s usually the result of very hard work. From Neutrogena’s spokespeople (actresses like Nicole Kidman and Kerry Washington who have worked hard to succeed in their career) to the brand itself (Neutrogena’s scientists go through years of hard work to come up with formulas for the products) to the consumer…we showed hard work pays off.

In an integrated campaign, we showcased the hard work that goes behind the success of our celebrities and Neutrogena’s products and innovations.

This is a series of posters created for recyclebank.com. It's the story of a happy robot who hangs with a curvaceous Barbie after having been recycled out of soft drink cans.

Proof that not only the environment can benefit from recycling.

Kerry Washington is not just one of Neutrogena's celebrity-spokespersons. She is also deeply involved in developing new products like this extension of the Healthy Skin foundation line, featuring new darker shades. The campaign included TV spots, magazine spreads in publications like BAZAAR and ELLE and social media content. I must add that working with Olivia Pope herself was a dream come true.

Young skin is one of Neutrogena's most important sources of business growth. And acne expertise is at the core of it. This is a social campaign that involved multiple executions on Facebook, Instagram and YouTube, starring Olivia Holt and Eiza González. No pimples were allowed on set.

Dobel is a premium tequila brand that's anything but mainstream. A little more obscure if you will. A lot more daring. Here's a print/digital campaign aimed at consumers with a more refined (and naughty) taste.

Working on a new product launch like Rapid Wrinkle Repair Regenerating Cream was exciting. But I won't lie. Spending two days shooting several spots with Nicole Kidman was beyond thrilling. What an amazing, kind, collaborative and fun person to work with. Crew, agency and clients, we all fell in love with her. Who wouldn't.

The “Everyday Effect” global campaign was a big initiative that involved several brands of P&G. The idea was simple: Procter & Gamble wanted to go all over the world discovering how its products had an extraordinary effect on people’s everyday life. I was thrilled to develop work for Brazil and Mexico. The casting process was long and meticulous since only real people were the stars in this long-format stories.

I had the chance to meet with lovely people from rural Brazil to the streets of Mexico DF. These stories along with ones from China, USA, France, Japan lived together on P&G’s YouTube channel.

For Pantene Expert, Gisele Bündchen finds her way out from a maze-like world representing hair damage. An insightful story many women can relate to. No models were hurt during the production of this spot.

A badass tequila for a really wicked crowd. Dobel is best served with trouble. Here's a fun exploratory on brand identity. The client wanted risqué. And risqué they got.

What if you took the most iconic part of an already iconic brand and made it come alive in virtual museum? What if Beemer lovers (and just plain auto-aficionados) could get access to a vast collection of BMW's just at thumb reach?

This application lets users learn about BMW’s car-making heritage through an interactive interface. Each half of a model’s "kidney" grille will move up or down and the main objective is to make them match. Once each half is perfectly aligned, the user will be able to see the corresponding BMW model and its specifications as well as a 360 view of the car. The ultimate experience for the ultimate driving machine.

This was a great opportunity to help Coca-Cola develop an easy to use interface that allowed people everywhere to be aware of the company’s efforts to make the world a better place and encourage users to actively participate in those efforts. Here, the idea was to make social responsibility something fun. And